Humble Adds to Management Team

April 12, 2026 - Taos, New Mexico. Humble Brands, a fast-growing leader in the natural personal care category, today announced two senior additions to its leadership team: Kerry Fitzmaurice as Chief Marketing Officer and Devon Armstrong as Senior Vice President of Sales. The appointments pair brand-building depth with retail sales expertise as Humble enters its next stage of growth.

Kerry Fitzmaurice joins Humble to elevate the brand. A marketing strategist and entrepreneur, she has built and scaled brands across her career, with senior roles at several leading creative agencies, and a strong emphasis of bringing AI driven tools into organizations to streamline processes. 

Devon Armstrong joins Humble to lead retail execution. Armstrong joins the team from a successful career at Clorox, where she most recently was the senior sales leader of Burt's Bees, the benchmark brand in natural personal care. As VP of Sales, Armstrong will focus on expanding distribution, strengthening retailer relationships, and driving velocity across conventional and natural channels as Humble scales its presence on shelf.

Together, the two hires give Humble the sales and marketing leadership to grow its brand and the sales leadership to convert that momentum into distribution and sell-through.