Hummingbird Equity Partners Makes Growth Investment in Humble Brands

Taos, New Mexico – September 12, 2025 – Hummingbird Equity Partners is proud to announce a growth investment in Humble Brands, a fast-growing leader in the natural personal care category. The partnership aligns with Hummingbird’s mission to back high-integrity, consumer brands and support their next stage of sustainable growth.

Through this investment, Hummingbird brings strategic guidance, operational expertise, and growth capital to help Humble expand its product innovation, strengthen distribution, and deepen consumer engagement, while staying true to its values of simplicity and integrity. 

As part of the investment, Duane Primozich will join Humble’s valued team as CEO and Board member. Terry Tierney, an Operating Partner of Hummingbird and long-time industry executive, will join the Humble board as its Chairman.

About Humble Brands

Humble Brands (www.humblebrands.com) creates simple, effective personal care products made with simple and true ingredients. Its distinctive, natural scents are derived entirely from essential oils. Humble Brands is a proud member of 1% for the Planet®, and its products are always cruelty-free and made in the USA. 

About Hummingbird Equity Partners

Hummingbird Equity Partners (www.hummingirdbrands.com) is a boutique private equity investment group that focuses on branded consumer packaged goods, with a particular focus on health and wellness.